Packaging:
Judith & Co.

Judith & Co. is a yarn brand inspired by my maternal lineage made up of many fiber artists. The packaging consists of a folded box design that contains a cut-out window for customers to feel the yarn before purchasing (an important part of the yarn shopping experience), as well as a carrying strap, and a hole where yarn can be threaded through for knitting-on-the-go.

The logo mark and illustrations allude to vintage fiber colorwork charts and pixel-based art. The inside of the packaging contains more information about the product, as well as a built-in 4x4” measuring guide for fiber artists to measure their gauge swatch, a standard practice before beginning a project. The yarn itself is also wrapped in a standard yarn label so that users can keep a more functional label for their project documentation purposes.

role: branding, product design, type design, packaging design + construction
2026 concept project